Brad Ellison is the Data Center Architect in the IT Ops Data Center Services team within Intel's IT organization. Ellison has sat on the Data Center Institute's Board of Directors and is a charter member of the Infrastructure Executive's Council's Data Center Operations Council and the ICEX Knowledge Exchange Program Data Center Excellence Practice. Ellison received a B.S. from the University of North Dakota in 1981 and an M.S. from Oregon State University in 1985.
Minimizing power consumption is one of the primary technical challenges that today's IT organizations face. Laurie Minas and Brad Ellison highlight how power consumption has grown quickly, driven by the sheer number of servers deployed in datacenters. The operational expense for energy over a three year period of operation will soon equal the capital expense of hardware. Rack and blade servers concentrate heat in smaller spaces and demand sophisticated cooling systems, which themselves consume power. While servers dominate the power consumed by IT systems, storage systems and network switches draw power as well.