The future is Brian David Johnson's business. As a Consumer Experience Architect he develops future products for Intel Corporation, a global microprocessor manufacturer.
Screen Future is a technical book about people, technology, and the economics that are shaping and the evolution of entertainment. Blending social and computer sciences, the book provides a vision for what happens after convergence and what we need to do to get there.
Screen Future explores the gargantuan unanswered questions lurking in the shadows of this future hype and buzz: What do consumers really want? As these devices hit Main Street, what are the real world implications for bringing about the future of TV across multiple platforms? As the experience of watching television permeates all of Intel devices how will it be delivered and paid for? Pulling from global consumer research, Screen Future explores in concrete terms what real people actually want from the future of TVs and how the entertainment and technology industries might bring this vision to market in a way that works for all players involved.