Product Development - Managing Across Silos

Product Development - Managing Across Silos

Learn how Intel manages product development using a framework with the Intel Desktop group as the setting. The Desktop group at Intel defined the platform as “a set of interdependent ingredients associated with a unique processor, chipset, or a processor chipset combination, all qualified to launch as the same time.” A platform ingredient was defined as a “component of the platform required to be available at launch; that may or may not be manufactured by Intel.” Intel’s customers need all the ingredients done at the same time to start the final validation process that certifies the computer product in its final configuration.

In 1999 senior management within the Desktop business pulled Ralph Brooks and Bill McAuliffe into new positions to fix the problem of synchronizing all the elements of a platform so that they could integrate more easily by their immediate customer. In 2000 the Desktop business created a Platform Management group. Now Ralph and Bill had a new job and a problem to solve: Define, manage, and execute the desktop platform programs acceptable from the customer’s perspective.

This article comes from the book, Making the Product Development FrameWORK. Click HERE to find more great articles on this topic. 


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