The Little Boys and the Pop Star: YouTube*, Advertising and the Future of TV

The Little Boys and the Pop Star: YouTube*, Advertising and the Future of TV

Screen Future is a technical book about people, technology, and the economics that are shaping and the evolution of entertainment. Blending social and computer sciences, the book provides a vision for what happens after convergence and what we need to do to get there.  This article examines the changes brought to advertising and TV through the introduction of Youtube. 

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